We specialize in:

• PPC Advertising: Including search and display campaigns, remarketing, social media ads, Google Hotel Ads, Shopping campaigns (Google Shopping, Zbozi.cz, Heureka.cz), and video advertising.
• SEO Optimization: We provide a complete SEO process from initial analysis to performance reporting, including search engine optimization and website quality improvement, which also supports PPC campaigns.

Our services are primarily for:

• Hotels:  focusing on increasing online visibility and direct bookings.
• E-shops:  with the aim of increasing sales and improving conversion rates.

We have experience with over 400 clients in the hospitality, e-commerce, and retail sectors.

We offer a personal approach to understand your product in detail to create customised campaigns. 

We provide regular reporting via Google Data Studio and Google Analytics and are available for meetings or conference calls.

• Visibility: Influence your position in search results.
• Relevance: Deliver the right message to the right users at the right time.
• Control: Full control over your budget with pre-approved monthly costs.
• Results: You only pay for clicks to your website or calls to your business.
• Flexibility: Campaigns can be quickly launched, adjusted, or paused.

We work with various platforms depending on your needs, including:

• Google Ads: Search and display campaigns, Google Hotel Ads, Shopping ads.
• Seznam Sklik: Text and banner ads.
• Social Media: Facebook, YouTube, Yandex.

Our team consists of experts with many years of experience in online marketing:

• Hana Urbanová: Online advertising specialist in the hotel industry with 13 years of experience.
• Pavel Křenek: E-commerce and PPC advertising expert since 2010.
• Marek Brabec: Founder of VIRTUAL ZOOM with a portfolio of more than 400 clients.

Yes, our services include:

• Complete advertising account management  - we set up the campaigns, optimise and regularly evaluate all campaigns.
• Audit of existing campaigns  - we review the performance of your current ads and suggest specific improvements to achieve better results.

We use modern tools such as Google Analytics, Google Tag Manager, and Data Studio. We track key metrics like:

• Number of clicks
• Conversion rate
• Return on investment (ROI)
• Impression share and ad position

We regularly optimize campaigns based on this data.

The price depends on the scope of services you choose to use. We offer:

• Monthly flat-rate advertising campaign management
• One-time consultations or audits
• Individual price quotes tailored to your budget and goals

Feel free to contact us for a non-binding quote.

Yes, we are happy to help you with content structure suggestions and recommendations for effective advertising messaging. However, we do not offer specialized copywriting services.

For more information, you can contact us:

• Phone: +420 222 324 317
• Mobile: +420 731 417 252
• Email: info@virtualzoom.com

GEO is a set of technical, content, and structural website adjustments designed to increase the likelihood that AI tools like ChatGPT, Google AI Overview, Claude or Bing Copilot will include you among their recommended answers.

Unlike traditional SEO, GEO doesn't focus on search result rankings, but on how well AI understands your website's content, context, and trustworthiness.

SEO improves your rankings in traditional search results, while GEO increases the likelihood that AI will actively recommend you directly in its answers.

GEO isn't a replacement for SEO, but an extension of it adapted to the age of artificial intelligence - the two approaches complement each other.

The way people search for products, services, hotels, or restaurants is changing fundamentally. Instead of using traditional search, they're increasingly asking AI directly.

If your website isn't properly structured for AI, it's as if it doesn't exist. Websites that prepare for this first gain a decisive competitive advantage.

AI systems choose recommendations based on how well they can understand, verify, and assess a website's content as trustworthy and relevant to the user's query.

What matters is clear content structure, understandable information, and trust signals - not just keywords, as with traditional SEO.

VIRTUAL ZOOM prepares your website so it's properly understood, evaluated, and actively recommended by AI systems to customers, instead of merely being "found."

GEO optimization isn't limited to hotels, guesthouses, restaurants, or wellness facilities - it's suitable for any website, including healthcare facilities, e-shops, and other services.

It pays off most where customers make decisions based on trust and recommendations, since that's where the influence of AI answers is growing fastest.

No, no GEO optimization can guarantee a specific recommendation from AI. Just as with SEO, a specific search ranking can't be guaranteed.

GEO optimization does, however, significantly increase the likelihood that AI will understand your website, assess it as trustworthy, and include it among its recommended answers.

No, GEO optimization doesn't replace SEO, but complements it. It's an extension of traditional optimization for the age of AI-driven search.

A well-functioning website today needs both approaches at once: SEO for traditional search engines and GEO for AI assistants and chatbots.

The first step is an analysis of your website's current readiness for AI search, which VIRTUAL ZOOM will carry out for you. Based on it, we'll propose specific technical, content, and structural adjustments to your website.

Want to find out if AI will recommend your website? Contact us: 

• phone: +420 222 324 317
• mobile: +420 731 417 252
• email: info@virtualzoom.com

For more information, you can contact us:

• Phone: +420 222 324 317
• Mobile: +420 731 417 252
• Email: info@virtualzoom.com