VIRTUAL ZOOM Your Partner in Digital Excellence

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FAQ

FAQ

In this section, you will find answers to frequently asked questions about SEO optimisation, PPC campaigns, and other online marketing services that help boost the performance of your website and e-shop.

If you don't find the answer to your question here, feel free to contact us.

WHAT ONLINE MARKETING SERVICES DO WE OFFER?

We specialize in:

  • PPC Advertising: Including search and display campaigns, remarketing, social media ads, Google Hotel Ads, Shopping campaigns (Google Shopping, Zbozi.cz, Heureka.cz), and video advertising.
  • SEO Optimization: We provide a complete SEO process from initial analysis to performance reporting, including search engine optimization and website quality improvement, which also supports PPC campaigns.
WHO ARE OUR SERVICES FOR?

Our services are primarily for:

  • Hotels:  focusing on increasing online visibility and direct bookings.
  • E-shops:  with the aim of increasing sales and improving conversion rates.

We have experience with over 400 clients in the hospitality, e-commerce, and retail sectors.

HOW DOES COOPERATION AND COMMUNICATION WITH OUR CLIENTS WORK?

We offer a personal approach to understand your product in detail to create customised campaigns. 

We provide regular reporting via Google Data Studio and Google Analytics and are available for meetings or conference calls.

WHAT ARE THE MAIN ADVANTAGES OF PPC CAMPAIGNS?
  • Visibility: Influence your position in search results.
  • Relevance: Deliver the right message to the right users at the right time.
  • Control: Full control over your budget with pre-approved monthly costs.
  • Results: You only pay for clicks to your website or calls to your business.
  • Flexibility: Campaigns can be quickly launched, adjusted, or paused.
WHAT PLATFORMS DO WE USE FOR PPC ADVERTISING?

We work with various platforms depending on your needs, including:

  • Google Ads: Search and display campaigns, Google Hotel Ads, Shopping ads.
  • Seznam Sklik: Text and banner ads.
  • Social Media: Facebook, YouTube, Yandex.
WHAT ARE OUR EXPERIENCE AND REFERENCES?

Our team consists of experts with many years of experience in online marketing:

  • Hana Urbanová: Online advertising specialist in the hotel industry with 13 years of experience.
  • Pavel Křenek: E-commerce and PPC advertising expert since 2010.
  • Marek Brabec: Founder of VIRTUAL ZOOM with a portfolio of more than 400 clients.
DO YOU ALSO OFFER AD ACCOUNT MANAGEMENT AND CAMPAIGN AUDITS?

Yes, our services include:

  • Complete advertising account management  - we set up the campaigns, optimise and regularly evaluate all campaigns.
  • Audit of existing campaigns  - we review the performance of your current ads and suggest specific improvements to achieve better results.
HOW DO YOU MEASURE CAMPAIGN SUCCESS?

We use modern tools such as Google Analytics, Google Tag Manager, and Data Studio. We track key metrics like:

  • Number of clicks
  • Conversion rate
  • Return on investment (ROI)
  • Impression share and ad position

We regularly optimize campaigns based on this data.

HOW MUCH DO YOUR SERVICES COST?

The price depends on the scope of services you choose to use. We offer:

  • Monthly flat-rate advertising campaign management
  • One-time consultations or audits
  • Individual price quotes tailored to your budget and goals

Feel free to contact us for a non-binding quote.

CAN YOU HELP ME WITH CONTENT AND AD COPYWRITING?

Yes, we are happy to help you with content structure suggestions and recommendations for effective advertising messaging. However, we do not offer specialized copywriting services.

HOW CAN I CONTACT YOU?

For more information, you can contact us:

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