VIRTUAL ZOOM Your Partner in Digital Excellence
VIRTUAL ZOOM s.r.o.
Office center Zirkon Sokolovska 131/86 - Karlin
186 00 Prague 8
E-COMMERCE
E-COMMERCE GET VISIBLE ONLINE WITH VIRTUAL ZOOM
We are specialists in online advertising for the hospitality industry, particularly for hotels and restaurants. However, our client portfolio also includes several e-shops.
Why do ONLINE ADVERTISING with us?
Reach your customers at the right moment when they’re actively searching for products or services you offer.
The most powerful tool in online marketing ensuring visibility, direct bookings and revenue growth.
Search engine optimization is a crucial part of any website’s success.
Leverage customer data to increase booking value. Support upselling, cross-selling and guest return at just the right time.
Main advantages of PPC campaigns
Whether you want to attract new visitors to your website, increase online sales, or get customers to call you or come back to you, the solution is PPC advertising on selected platforms according to your preferences or our recommendations.
PPC Campaigns
Our most commonly used modules designed to help you stay organized and increase conversions.
Real PPC Campaign Results
PPC campaigns are not just an additional marketing channel—they are a key component of a hotel’s marketing mix.
Share of PPC in Total Website Traffic in 2024:
- Google / cpc brought in 65,450 users out of approximately 143,932 total visits (sum of all listed sources).
- The share of PPC is therefore approximately 45.8% of total traffic.
PPC (Pay-Per-Click) Campaigns Drive the Largest Portion of Hotel Website Traffic:
- Out of the total traffic in 2024, visits from the google / cpc channel accounted for 45.8%—more than double compared to direct visits (22.8%) or organic search (22.9%).
- They are targeted, measurable, and instantly scalable—allowing the hotel to reach users with a booking intent, thus efficiently boosting occupancy and revenue.
2024 Results
- Number of Clicks: 226,948
- Total Conversion Value (e.g. reservations): CZK 7,584,949
- Total Cost: CZK 501,969.34
- ROI (Return on Investment): An average of 15.11, meaning every CZK 1 invested in PPC brought approximately CZK 15 in revenue to the hotel.
What if the hotel did not use PPC Campaigns?
- It would lose nearly half of its website traffic.
- Reservation volume would likely drop, especially in the off-season when organic and direct traffic are weaker.
- Competitiveness would decrease – users would click on paid ads of competing hotels.
- The revenue shortfall could reach millions of CZK annually (see annual PPC conversion value: CZK 7.5 million).
What platforms do we use?
We use a variety of PPC advertising platforms based on your needs including Google Ads, Seznam Sklik, Social Media: Facebook, YouTube, Yandex.
FAQ
In the FAQ section, you’ll find answers to the most frequently asked questions about our products and services. If you don’t find the answer you’re looking for, feel free to contact us - we’ll be happy to help.
Contact us
Don’t hesitate to reach out whether you need more information about our services, technical support, or have another question.
We’ll be happy to provide answers and assistance.
