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We are specialists in online advertising for the hospitality industry, particularly for hotels and restaurants. However, our client portfolio also includes several e-shops.

Why do ONLINE ADVERTISING with us?

Reach your customers at the right moment when they’re actively searching for products or services you offer.

PPC Advertising

The most powerful tool in online marketing ensuring visibility, direct bookings and revenue growth.

SEO Optimization

Search engine optimization is a crucial part of any website’s success.

GEO Optimization

SEO helps you get found. GEO helps you get recommended. Prepare your website to be recommended by AI tools like ChatGPT or Google AI.

Main advantages of PPC campaigns

Whether you want to attract new visitors to your website, increase online sales, or get customers to call you or come back to you, the solution is PPC advertising on selected platforms according to your preferences or our recommendations.

PPC Campaigns

Our most commonly used modules designed to help you stay organized and increase conversions.

VISIBILITY

The ability to influence in search results.
If you are not visible, you cannot compete with the competition for customers.

RELEVANCE

Deliver the right message to the right users at the right time.

CONTROL

Full control over your budget.
In advance monthly cost agreement.

RESULTS

You only pay for clicks to your website or calls to your business.

FLEXIBILITY

Campaigns can be launched or paused very quickly.
As well as editing texts that will be reflected very quickly in a live environment.

GEO Optimization

We prepare your website to be correctly understood and recommended by artificial intelligence tools such as ChatGPT, Google AI, or Bing Copilot.

Unlike traditional SEO, GEO focuses on situations where AI does not search but actively selects and recommends only a few of the best solutions.

SEO Optimization

Search engines need to find and register you – and ideally rank you among the top results!

That’s why we manage the entire SEO optimization process for you, from the initial analysis to performance statistics.

Real PPC Campaign Results

PPC campaigns are not just an additional marketing channel—they are a key component of a hotel’s marketing mix.

Share of PPC in Total Website Traffic in 2024:

Google / cpc brought in 65,450 users out of approximately 143,932 total visits (sum of all listed sources).
The share of PPC is therefore approximately 45.8% of total traffic.

PPC (Pay-Per-Click) Campaigns Drive the Largest Portion of Hotel Website Traffic:

Out of the total traffic in 2024, visits from the google / cpc channel accounted for 45.8%—more than double compared to direct visits (22.8%) or organic search (22.9%).
They are targeted, measurable, and instantly scalable—allowing the hotel to reach users with a booking intent, thus efficiently boosting occupancy and revenue.

2024 Results

Number of Clicks: 226,948
Total Conversion Value (e.g. reservations): CZK 7,584,949
Total Cost: CZK 501,969.34
ROI (Return on Investment): An average of 15.11, meaning every CZK 1 invested in PPC brought approximately CZK 15 in revenue to the hotel.

What if the hotel did not use PPC Campaigns?

It would lose nearly half of its website traffic.
Reservation volume would likely drop, especially in the off-season when organic and direct traffic are weaker.
Competitiveness would decrease – users would click on paid ads of competing hotels.
The revenue shortfall could reach millions of CZK annually (see annual PPC conversion value: CZK 7.5 million).

What platforms do we use?

We use a variety of PPC advertising platforms based on your needs including Google Ads, Seznam Sklik, Social Media: Facebook, YouTube, Yandex.

Frequently asked questions

In the FAQ section, you’ll find answers to the most frequently asked questions about our products and services. If you don’t find the answer you’re looking for, feel free to contact us - we’ll be happy to help.